“What’s your favorite color?”
It’s a question we often ask children as we get to know them. The answer usually comes without hesitation- kids know what they like!
Choosing colors has been an important topic of conversation at ATOMS during the development of our products. We have passed around color chips, visited toy stores, shared photos, and asked our own children. Shades of blue and red have been analyzed, compared, and discussed.
Children tend to be a valuable resource for this process.
Some of our younger “consultants” have given specific instruction: “Make the red bold! Use a deeper blue, and add some yellow.”
“I think they should be bolder colors…It will stand out much more, and people will not stop buying them!” -Brady
“I really like the yellow…It looks good. They all look awesome…and I like how they have faces.” – Olivia
Years ago, children were seen as empty vessels into which adults needed to pour information, filling their brains with all the knowledge necessary for success in life. However, modern research has taught us that our brains are constantly evolving, and neural networks are continually strengthening based on our experiences. We now understand the importance of having children construct their own learning. Asking for their opinion helps to foster their creativity and strengthen their problem solving skills.
When Michael Rosenblatt, Founder and CEO of ATOMS, designed his ideal team, he created the position of “Chief Creative Officer” and gave this responsibility to a 12-year-old. Our CCO, Fiona (seen below), continues to be a source of invaluable insight.
It is one of our motivating beliefs that children have something to contribute to the world. What they have to say is important. What they create matters. The unfiltered, untarnished nature of a child’s worldview is perfectly aligned with the long-term vision of ATOMS. We want to create a space and product that generates novel ways of thinking, and encourages everyone—adults and children alike—to “build beyond”.
Have an example of when a child in your life has been a source of inspiration? We’d love to hear about it!